BT launch new website as an alternative to JustGiving
Tuesday, July 12, 2011 at 12:25PM Having been involved with a number of fundraising activities for charity, it is with interest that I read Telecoms operator BT has launched its own online giving service, with the promise that 100% of every donation will go to its intended charity.
BT, which is going up against long established companies such as JustGiving with its MyDonate project, says it will not charge charities or donors subscription or set up fees, or any commission. Instead, it will absorb the cost of running the website as a key part of its corporate charitable programme, with the only charges being handling fees levied by credit and debit card companies, as well as PayPal.
Charities are able to receive Gift Aid from UK taxpayers who donate through the website. The site also enables fund-raisers to customise their own pages to reflect the event they are organising or taking part in.
BT has worked with charities such as Cancer Research UK and the NSPCC to develop MyDonate, which is designed to be inclusive to all UK registered charities and increase the number of donations made online.
In my opinion this is great news for all UK based charities as I for one like to know how much of my donation is actually getting to the charity, and what it was used for.
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