Nicholsons Blogs

The second post after my recent trip to New York follows on from my last. I posed a question that I wanted to answer over the next few months ... "going green, is there an SME business case?".

I noticed as I walked from block to block and caught the late evening news shows that many major US brands are using "green" symbology, words and images in their advertising and general communications. This is a trend I had picked up on in the UK but it was much more noticeable in the US. 

We all know that there is often a trickle down in trends from large corporates to SME's so perhaps this is more evidence that "green issues" are something we should be looking at now to get ahead of the competition.

Whilst, though, it's all well and good promoting "green values" in advertising material and other communications the proof will be in the eating and I think that business owners and executives will be judged by today's more sophisticated and knowledgeable consumers on actions and decisions they make and results achieved.

As part of my quest to answer whether there is a business case for "going green" I will now be looking at some of these US Corporates to see what actions they are taking to back up their promotions to identify areas and green themes perhaps SME's should be considering.