My BLOG in 2012... a new horizon

In 2011 I started to blog on a more regular basis. Over the Christmas holiday I reflected on the commercial value of my blog as a tool to communicate with clients, professional referral sources, and prospects. Whilst doing this I looked back at the content, some of which I thought was good some not so good!

Whilst reflecting I read an article about blogging which suggested that to be of value a blog today needed to offer a product that was different. For me reading this lifted the fog and after a period with the thinking cap on I realised to gain a following and create a blog people find interesting you need a good product, directed to a specific target with a strong message... good marketing!

Looking around most accountants blogs are the same, a summary of news and views most of which you could read on a good news site like the BBC.

So in 2012 my blog is going to be different. You won't read any event driven content on it that you could find with a bit of digging on the BBC. Instead I'm going to concentrate my blogging efforts on business planning incorporating financial planning and marketing, two of my passions directed towards SME's.

I'm also not going to use my blog to create conversation. For this I'm going to turn to Twitter, however I need to learn a lot more about "tweeting" so watch this space. To complement my blog I'm also going to integrate other offline communication tools because it's not all about the digital world and I'm going to avoid using my blog as a journal, because who's really interested in my life except for my friends, family, wife and dog!!

If this sounds interesting please check back over the next 6 to 8 weeks to see how I'm doing and if you think the answers not very well please tell me, I've got broad shoulders.